SITUATION
A CPG brand was looking to create a brand of deodorant for tweens that would be more than simply an extension of their adult deodorant line.
OPPORTUNITY
The transitional time between a tween and a teenager is so nuanced and requires more intention because it’s bigger than just deodorant. It’s really the right of passage to becoming a young adult. There’s a huge opportunity to develop a deodorant brand that’s made specifically to meet the needs of tweens.