MedMan
SITUATION
After sponsoring the Winter X Games in Aspen for 16 straight years, Jeep challenged us to reinvent the experience and connect with its adventurous consumer in way like never before.
OPPORTUNITY
The Winter X Games is the epicenter for people who crave freedom, go off-the-beaten path, and push life to its limits. Riding in a Jeep Wrangler is nothing short of delivering on just that experience.
The feeling you get while riding inside a Jeep Wrangler is like no other brand can deliver. You feeling of freedom, adventure and exhilaration like no other vehicle can.
CONCEPT
At the Jeep “Champion of Adventure” activation, fans were invited to step inside a striking 30-feet dome into a vehicle-led immersive experience.
360 Immersive DOME FILM
We spent three months working with our partners The Astronauts Guild and Lumen & Forge to help us bring our vision of a first-person 360 immersive dome film to life for the 2019 Winter X Games.
EXPERIENTIAL FOOTPRINT
The Winter X Games is the epicenter for people who crave freedom, go off-the-beaten path, and push life to its limits. Riding in a Jeep Wrangler is nothing short of delivering on just that experience.